Archive for October 2013

3 top insights we received from buyers

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One of the things that we value in our marketing is ensuring that we understand our customers. One of the ways that we do this is to talk to our purchasers to gain insights regarding who they are, what attracted them to the project and why they ultimately decided to purchase at 3 Civic Plaza.

What we discovered, which is quite unprecedented in residential development projects, is that almost 75% of buyers we surveyed said that they plan to live in their units. This means residents will be seeing lots of familiar faces in both the lobby and the hallways when coming and going; certainly not what you would typically see in a building owned by investors.

We also found that over 70% of buyers were so happy about their purchase that they recommended the building to friends, family members or colleagues or felt it was something they would likely do. When our buyers refer others to 3 Civic Plaza, it’s one of the best compliments they give us.

It also came as no surprise that over 40% of respondents said that they would walk or take the SkyTrain to work. As more businesses move to Surrey City Centre and as the boom of Surrey’s Innovation Boulevard continues, even more people who live at 3 Civic Plaza will be within walking distance of their jobs.

Overall, the sentiments from all of our respondent can easily be summed up in one sentence, that this is a “Once in a lifetime unique opportunity in Surrey”.

In the News: ‘Creating a city of culture’

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In a recent column by Frank Bucholtz in the Peace Arch News, 3 Civic Plaza was mentioned as a potentially game-changing development in Surrey City Centre. In the article, the columnist quotes Patrick Cotter, one of the architects behind 3 Civic Plaza’s exquisite design, saying that the development was not about ‘responding to the existing context of the area’, but instead about building something for the future.

There is a clear sense of confidence now that Surrey’s City Centre will be the next metro hub in the lower mainland, and soon the run-down area known as Whalley, will be nothing but a distant memory. 3 Civic Plaza was designed by visionaries who saw the potential in Surrey City Centre before many others. When it’s built, the development will inevitably raise the bar for future projects in the area.

The column also discusses how the construction of 3 Civic Plaza is part of a series of key changes in Surrey City Centre that have contributed to this shift. The other key changes mentioned are the Gateway development on 108th Avenue, the new library and the redevelopment of Holland Park, which is now the venue of concerts and events that attract thousands!

To read the full article click here.

Surrey Wins Award for Clean Energy System

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This year Surrey won the Community Energy Association’s Climate & Energy Action Award! The City of Surrey was recognized with the award due to its geo-exchange district energy system, which will be built as part of the city’s new Civic Plaza development. The Civic Plaza triangle, which includes 3 Civic Plaza, the new Surrey Library and new City Hall, will use thermal energy through a network of pipes to heat and cool the buildings as well as provide hot water.

“As a renewable clean-energy resource, the geo-exchange system will reduce emissions, provide energy cost savings, and add incentive for investment in Surrey’s City Centre,” said Surrey Councillor Bruce Hayne, Chair of the City’s Environmental Sustainability Committee. Residents at 3 Civic Plaza will surely notice  a reduction in their energy costs due to the geo-exchange system, and they will also be largely insulated from the ups and downs of fossil fuel costs. Not to mention, using steam and water to regulate the temperature in your home as apposed to gas significantly lowers each resident’s carbon footprint.

The Climate & Energy Action Award is offered annually to a municipality or regional district implementing a project or program best integrating energy or climate planning into community planning and development. This award highlights yet another example of how innovative and forward thinking both the leaders and city planners are of Surrey, as well as another reminder of how remarkably different 3 Civic Plaza will be compared to any other development in Surrey City Centre.

 

In the News: 3 Civic Plaza featured on CBC News

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Century Group announced the long-awaited hotel partner for 3 Civic Plaza, Surrey’s first mixed-use hotel and residential project, as the Autograph Collection, part of the Marriott International Inc. global portfolio. Officially named ‘Civic Hotel Surrey City Centre’, the luxury hotel will boast 144 rooms, a lobby based café, fine dining, fitness and pool facilities, a large convention space, and catering services.

Combined with its premium residences and professional offices, 3 Civic Plaza and its Civic Hotel Surrey City Centre will be the largest private project to give form to the emerging Surrey City Centre. The hotel will add significantly to the Mayor’s vision of a sophisticated social hub and will provide much-needed business and social functionality.

It’s no wonder our announcement made the evening news! Watch the link posted above to see 3 Civic Plaza featured on CBC News.

 

Photos of our hotel partner unveiling

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We want to thank Image Works for taking such amazing photos during the unveiling of our hotel partner for 3 Civic Plaza. We’re proud to have the second Autograph Collection hotel in Canada as part of our project and look forward to seeing the project help to reinvigorate Surrey City Centre.

Click here for great photos of the event.

Autograph Collection® announced as hotel partner for 3 Civic Plaza

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We are thrilled to announce the long-awaited hotel partner for 3 Civic Plaza, Surrey’s first mixed-use hotel and residential project, as the Autograph Collection, which is part of the Marriott International global portfolio. Officially named ‘Civic Hotel at 3 Civic Plaza Autograph Collection’, the luxury hotel will boast 144 rooms, a lobby based cafe, fine dining, fitness and pool facilities, a large convention space, and catering services.

Combined with its premium residences and professional offices, 3 Civic Plaza and its Civic Hotel will be the largest private project to give form to the emerging Surrey City Centre. The hotel will add significantly to the Mayor’s vision of a sophisticated social hub and will provide much-needed business and social functionality.

“We welcome the Autograph Collection to Surrey City Centre,” says City of Surrey Mayor Dianne Watts. “Together with the City Centre Library, the new City Hall and 3 Civic Plaza, this hotel will be a defining fixture of our new downtown.”

This will be Surrey’s first new high-rise hotel in more than two decades and it will generate 50 full-time jobs. The overall project has resulted in the creation of more than 200 jobs during the construction process.

“We worked hard to find the right hotel partner for Civic Hotel and Autograph Collection is a natural fit,” says Sean Hodgins, president of Century Group. “It allows us to create a boutique and independent feel for the hotel while at the same time sharing in the benefits of Marriott International’s global sales and marketing channels, including the award-winning Marriott Rewards membership program. This will be Surrey’s premier hotel offering!”

“Autograph Collection is an expert curator of independent and extraordinary hotels,” says Manlio Marescotti, vice president of development for Marriott International, Inc. “We saw 3 Civic Plaza and Civic Hotel as an opportunity to grow our esteemed collection and are thrilled to be working with Century Group.”

Some other examples of Marriott International’s Autograph Collection hotels are the Cosmopolitan in Las Vegas, the Grand Bohemian Hotel in Asheville and the Carlton Hotel in New York.

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It is anticipated that Civic Hotel will cater primarily to the corporate and leisure markets. With 37,000-40,000 guests per year expected, more than $3.6 million in ancillary revenue is estimated to be injected into local businesses and services each year based on the average international visitor to Canada spending $99.60 per day in 2011, according to the Canadian Tourism Commission.

Designed by local firm Cotter Architects and Portland-based ZGF Architects, the progressive architecture and modern design of Civic Hotel will reflect an international outlook and the city’s South Asian cultural influences. 3 Civic Plaza residences and offices will have access to hotel facilities, including a two-storey “glass box” grand lobby and the hotel roof, which will act as an amenity space for socializing and special events, offering a front row seat to activities taking place on the Civic Plaza below.

3 Civic Plaza will begin construction in January 2014 with project completion expected in fall 2016.

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